Publications
2023
Diversification Strategies in the Digital Space: Exploring Supply-side and Demand-side Complementarities
Hueller, F. (2023, November 27). Diversification Strategies in the Digital Space: Exploring Supply-side and Demand-side Complementarities.
Digital diversification
Aversa, P., & Hueller, F. (2023). Digital diversification. In Research Handbook on Digital Strategy (pp. 18-42). Edward Elgar Publishing. doi:10.4337/9781800378902.00007
2021
Customer complementarity in the digital space: Exploring Amazon’s business model diversification
Aversa, P., Haefliger, S., Hueller, F., & Reza, D. G. (2021). Customer complementarity in the digital space: Exploring Amazon’s business model diversification. Long Range Planning, 54(5), 101985. doi:10.1016/j.lrp.2020.101985